IBM Outthink (Canada), 300x250 Layout
Original layout made with client-provided assets
IBM Canada provided print assets from their Outthink campaign to be applied to a banner layout. The "Watch Videos" button launches an in-banner video player with thumbnails leading to additional featured videos while the "Learn More" button launches a slideshow informing the user about their Outthink initiative.
Weight Watchers (Canada), 300x250 Layout
Original layout made with client-provided assets
Weight Watchers had recently welcomed Oprah as a spokesperson and she is prominently featured on the initial creative. This ad campaign ran during the holiday season so in addition to a Video screen there is also a slideshow of festive recipes (only the first is shown here) and the user would click "Get Recipe" to access the full recipe on the Weight Watchers website. Additionally there is a social media screen in which the icons click out directly to their designated social media sites.
Happy Family, 300x250 Layout
Original layout made with client-provided assets
The organic foods brand ran a campaign for a contest to win education funding. “Watch Video” leads to a Video screen, which is framed in a crayon-like stroke to emphasize the child-friendliness of the brand, and featuring parents sharing feeding time stories. “Share and Win” leads to a summary of the contest and clicks through to the brand website where users could submit entries.
IBM Made (Canada), 728x90 Layout
Original layout made with client-provided assets
IBM Canada provided print assets and videos from their "Made" campaign. The initial creative has a still frame from the video which could be accessed upon roll-over of that image or by the "Watch Video" menu button. Once inside the Video screen the user has the option to click out to social media pages or to enlarge the video to a fullscreen mode, shown below in situ with a designed video skin. The thumbnail of the active video has no overlay while the other three videos thumbnail images have play icons and green overlays. A "Learn More" call to action leads to the IBM Youtube page.
IBM Made (Canada), Pre-roll 640x320 Layout
Original layout made with client-provided assets
Created in conjunction with the "Made" display ad above, this pre-roll unit has a bottom menu bar overlaying the video with social media click-outs and a "Learn More" option to access additional videos. The thumbnail image of the selected video has no overlay while the other two videos thumbnail images have play icons and green overlays. The "Watch more videos" call to action leads to the IBM Youtube page. "Resume video" brings the user back to where they left off in the video before interacting with the menu.
Sylvania, Pre-roll 640x360 Layout
Original layout made with client-provided assets
A bottom menu bar overlays the video with options to "watch films" to access additional videos featuring the Sylvania SilverStar headlights product or to "find a retailer" via MapQuest plugin. The thumbnail image of the selected video has an orange border while the other two videos thumbnail images have play icons.
Social Tables, 300x250 Layout
Original layout made with client-provided assets
Hovering over the base creative launches a video player to inform the user about Social Tables. A bottom menu bar overlays the unit with click-out buttons to pages on the Social Tables site to request a free demo, start a free trial, or download the eBook.